Solutions
Media That Gets Your Brand Seen, Heard and Remembered.
Maverick Minds helps organisations share their expertise and build real connections with professional audiences. Our publications, led by Humans of Globe, cover distinct industries, and our solutions span print and digital advertising, email campaigns, sponsored content, leadership features and cross-platform campaigns.
Our approach
- Relevant audiences
- Smart placement
- Real engagement
- Measurable outcomes
What We Offer
Nine Ways to Reach the Right Audience
Whether you’re a growing business, an established enterprise, an agency or an individual professional, we start with your goals and help you find the right platforms, the right message and a clear way to measure results.
Magazine Advertising
Print placements in front of readers who engage with in-depth industry content.
Digital Brand Advertising
Display, banner and campaign placements across our publication websites.
Email Marketing
Dedicated campaigns and newsletter placements for relevant subscribers.
Sponsored Content and Thought Leadership
Clearly labelled articles that give your ideas and expertise room to land.
Leadership Features
Profiles, interviews and founder stories that put your leaders in focus.
Cross-Platform Campaigns
One strategy across print, digital, email and events, with one shared goal.
Event Promotion and Media Partnerships
Reach prospective attendees and carry your event’s story beyond the day.
Industry Magazine
A quarterly corporate publication about your business, for your whole network.
Press, Books and Podcasts
Press releases, leadership books, cover stories and podcast interviews.
01 · Magazine Advertising
Put Your Brand in Front of Readers Who Care
Our print publications give you space to present your products, services and brand to readers who engage with in-depth content on leadership, technology, healthcare, entrepreneurship, sustainability and business growth.
Availability depends on each publication’s editorial calendar, inventory and audience, so we’ll help you find the best fit for your goals.
Best forB2B and enterprise technology companies, healthcare providers, professional services firms, consultants, educational institutions, manufacturers and anyone targeting a specific industry.
What’s on Offer
Full-Page and Half-Page Ads
Room for your message, visuals and a clear call to action.
Inside Cover and Premium Positions
High-visibility placements, where available, for campaigns built around first impressions and brand recall.
Industry-Specific Placements
Match your ad to the right readership: Humans of Globe for leadership audiences, CIO Minds for technology, The INC Health for healthcare, subject to fit and availability.
Product and Service Promotion
Launch something new, explain what you offer or support a wider campaign.
How We Work
We start by understanding your business, audience and message. Then we recommend publications, confirm placements and coordinate your artwork against each publication’s specifications and deadlines, with guidance on dimensions, resolution, colour format and proofing.
Why It Works
- Exposure in a focused professional environment
- Messaging aligned with industry audiences
- A print asset that supports your digital campaigns, sales decks and corporate communications
- Stronger recognition through consistent, coordinated placements
02 · Digital Brand Advertising
Build a Consistent Digital Presence
Brand advertising keeps your organisation visible where your audience is already reading. We offer display and banner placements, promotional placements and coordinated visibility across our digital channels, depending on the publication and available inventory.
Best forB2B marketers, product and service providers, event organisers, agencies, enterprise businesses and organisations entering new markets.
What’s on Offer
Website Display Advertising
Banners and display ads on relevant publication sites to launch a product, build awareness, share an offer or send visitors to a landing page.
Cross-Platform Visibility
Run one campaign across more than one publication, keeping your core message consistent while tailoring creative to each audience.
Campaign-Based Advertising
Built around a milestone such as a product launch, conference, annual report or market expansion, with set dates and agreed reporting.
Brand Awareness Campaigns
Raise familiarity with your brand and positioning, with the audience, message, format and success measures defined before launch.
Promotional and Partnership Placements
Opportunities tied to publication initiatives, leadership events or industry campaigns, with clear disclosure.
Start with the Objective
Decide what success looks like before choosing formats. An awareness campaign focuses on impressions and reach; a traffic campaign on clicks and landing-page engagement.
What We Can Report
- Impressions: how often your ad was served
- Reach: estimated unique people exposed
- Click-through rate: the share of impressions that led to clicks
- Referral traffic: visits from campaign links
- Conversions: enquiries or registrations, where tracking is in place
Reporting depends on the data available. These metrics show whether a campaign is on track; they aren’t guaranteed business outcomes.
03 · Email Marketing
Reach the Right Subscribers Directly
Email puts your message straight in front of people with a relevant professional interest. A clear message sent to the right audience can support awareness, event registrations, content distribution and qualified enquiries.
We don’t treat subscribers as one big audience. We match your message to the readership and what they care about. Availability depends on list size, audience permissions and campaign suitability.
Best forEvent organisers, B2B service providers, enterprise brands, professional associations, educational organisations and anyone promoting a relevant resource or service.
Humans of Globe Leadership Briefing
Inside the 2026 Leadership Report
To: senior leaders in technology and finance
Your announcement, in front of the readers who need it.
One clear purpose, one call to action, sent to a relevant segment of our subscribers.
Download the report- Delivery
- Unique clicks
- CTR
- Site visits
What’s on Offer
Dedicated Email Campaigns
A standalone email for your announcement, launch, event invitation or report, with key benefits and a clear call to action.
Sponsored Newsletter Placements
Reach readers inside our editorial newsletters, with sponsored content clearly separated from editorial.
Event Promotion
Share the purpose, details and registration process for conferences, awards, webinars and professional gatherings.
Content Distribution
Share reports, white papers, interviews and commentary that show your expertise and encourage deeper engagement.
Product and Service Announcements
Explain the benefit to the reader and point them to where they can learn more.
How a Campaign Comes Together
- Choose the audience: the best available segment by relevance and professional interest, within consent and privacy rules.
- Shape the message: one campaign, one purpose, one main call to action.
- Prepare the creative: subject line, preview text, copy, visuals and a mobile-friendly layout, with links tested.
- Deploy: on an agreed schedule, after approvals.
- Report: delivery, bounces, unique clicks, CTR, unsubscribes and landing-page activity, where the platform provides it.
Our Commitment
We use permission-based mailing, maintain suppression lists and include clear unsubscribe options in every email.
We don’t share subscriber data with advertisers unless a separate, lawful and explicit agreement allows it. Open rates are affected by privacy features, so we treat them with caution and focus on clicks and site activity.
04 · Sponsored Content and Thought Leadership
Give Your Ideas the Room They Need
Some ideas need more room than an ad allows. Sponsored content lets you explain your work, share your perspective and introduce your capabilities in a format that suits the publication’s readers.
All paid content is clearly labelled as sponsored or promotional. It is never presented as independent editorial endorsement.
Best forB2B brands, consulting firms, technology companies, business leaders and research organisations with real expertise to share.
What’s on Offer
Sponsored Articles
A business-focused piece on a relevant challenge, innovation or initiative that gives readers real substance alongside your perspective.
Executive Thought Leadership
Your leaders’ views on industry shifts, strategy, technology and emerging opportunities, built on specific examples rather than broad claims.
Expert Commentary
A subject-matter expert’s take on an issue that matters to our readers, as a commentary, contribution or sponsored opinion piece.
Research and Report Promotion
Put your study, white paper or original research in front of the right audience, with findings and limitations described accurately.
Branded Content Campaigns
Written content, graphics and promotional placements working together around one message.
How We Develop Content
- Brief: objective, audience, topic and the action you want readers to take.
- Plan: format, key messages, evidence and the right publication.
- Develop: draft or review the content, checking facts and references.
- Approve: confirm the sponsor, disclosure wording, usage rights and sign-off.
- Publish and promote: go live and deliver any included promotion.
- Evaluate: review engagement and referral data against your goals.
The Value
Sponsored content helps you explain complex offerings, show your expertise and give prospects useful context before they talk to sales.
You can also share the published piece through your website, newsletters, presentations and networks, subject to usage rights.
05 · Leadership Features and Executive Visibility
People Connect with People
Leadership features show the experience, decisions and thinking behind an organisation, from a leader’s journey to their view of where the industry is heading. It is what Humans of Globe, our founding brand, was built for: telling the stories of founders, CEOs and changemakers.
Format, editorial suitability, commercial terms and publication decisions are confirmed before any placement is treated as guaranteed.
Best forFounders, CEOs, C-suite executives, entrepreneurs, senior professionals and industry experts.
What’s on Offer
Executive Profiles
Background, responsibilities, major decisions, achievements and future priorities, with specific examples and the reasoning behind them.
Founder and Entrepreneur Stories
The problem a business set out to solve, how it grew, the challenges along the way and the lessons learned.
C-Suite Perspectives
How senior leaders in technology, finance, HR, operations and healthcare approach transformation, talent, growth and execution.
Leadership Interviews
A conversation that lets a leader explain their ideas in their own words, grounded in concrete examples.
Professional Achievement Features
An individual’s expertise, milestones and influence, with claims about awards, qualifications and results backed by evidence.
How We Approach It
Depending on the feature, the process can include a briefing, interview preparation, fact-gathering, drafting, factual review and publication. A good feature goes beyond a list of job titles. It shows what the person has learned, how they decide and what others in similar roles can take from their experience.
See the formats, publications and process for leadership features.
A Featured Story
Charvi Bhatt, one of the Middle East’s recognised cricket commentators, was profiled in Humans of Globe’s 40 Under 40 edition. New opportunities followed as the feature carried her story further.
Where a feature is commercially arranged, we disclose that appropriately. Payment doesn’t guarantee editorial endorsement, awards or favourable coverage.
06 · Cross-Platform Media Campaigns
One Strategy, Several Channels
A message does different jobs in print, online, in the inbox and at events. A cross-platform campaign gives each channel a defined role under one shared objective, with creative adapted to each audience.
We build integrated packages across our portfolio, subject to inventory, commercial terms and the needs of the brands involved. Every placement has a purpose, a relevant message and a clear next step.
Best forEstablished businesses, B2B marketing teams, enterprise brands, event organisers and anyone coordinating campaigns across channels.
What It Can Look Like
Brand Awareness
Print and digital placements that introduce your organisation and its capabilities.
Thought Leadership
An executive piece or sponsored article backed by promotional placements.
Event Visibility
Announcements, email promotion and media placements built around registration and attendance.
Launches
Consistent messaging across channels, with a clear destination for more information.
Corporate Communication
Milestones, expansions and initiatives shared through the right formats.
Planning and Measurement
Every integrated campaign starts with a written brief: audience, objective, key message, budget, deliverables, schedule and success criteria. Depending on the channels and data available, measurement can include:
- Placement delivery and impressions
- Referral sessions and campaign-tagged traffic
- CTR and landing-page engagement
- Event registrations or enquiries
- Cost per click or cost per lead, where reliable data exists
Tracking, Done Properly
We support tracking with consistent UTM parameters, dedicated landing pages and suitable analytics setups. Conversion reporting needs proper implementation and data access.
The same person may see your brand in several places, so impressions and visits from different platforms can’t simply be added together to estimate unique reach.
07 · Event Promotion and Media Partnerships
Extend the Reach of Your Event
Events bring professionals together around ideas, innovation and achievement. The right media partner helps you explain your event’s purpose, reach prospective attendees and spread the word.
As the team behind the Humans of Globe Leadership and Excellence Awards, we work with conferences, awards and professional initiatives, with scope and terms agreed for each partnership.
Best forConference organisers, award programmes, industry associations, business communities, corporate event teams and professional networks.
What’s on Offer
Event Promotion
Digital, email or publication-based promotion of your event details, registration information, speakers and programme highlights.
Media Partnerships
Coverage or agreed promotional placements that support your event, with deliverables, responsibilities and any reciprocal benefits in writing.
Executive and Industry Engagement
Ways to communicate your initiative to relevant professionals. Introductions to specific individuals are only included when explicitly agreed.
Post-Event Content
Interviews, summaries and speaker perspectives that carry the conversation beyond the day.
Planning for Success
Define your target participants, registration goal, timeline, approved event information, destination page and reporting method up front.
Exposure is not attendance: media placements build awareness and registrations, but they can’t guarantee turnout, sponsorship revenue or commercial results.
08 · Industry Magazine
Your Business Progress. Shared with Your Industry.
Important developments often stay inside the organisation, leaving vendors, suppliers and partners with little visibility of your progress. Industry Magazine is a customised quarterly corporate publication that changes that: we turn your quarterly updates into a professionally written and designed magazine for your whole business network.
- Quarterly performance
- Leadership perspectives
- Projects and updates
- Partner spotlights
- People highlights
- Industry developments
- The road ahead
09 · Press, Books and Podcasts
Tell Your Story in Every Format
Beyond advertising and features, our editorial team writes, produces and publishes the material that carries your story further, from a single announcement to a finished book.
Press Releases
News written in a professional press format and shared across our publications and wider media, so your announcements reach the right audience.
Book Writing and Publishing
Leadership books, founder stories and biographies, taken from the first interview to a finished book through writing, editing, design and publishing.
Cover Stories
Magazine cover stories and in-depth interviews across our six specialised publications, led by Humans of Globe.
Podcasts and Video Interviews
Recorded conversations with leaders, produced and shared through the Humans of Globe Podcast and our digital channels.
Corporate Profiles and Brochures
Company profiles, brochures and case studies that present your organisation clearly to clients, partners and investors.
Not Sure Where to Start?
Tell us your goal and audience, and we’ll suggest the right mix of formats.
How We Work
A Clear Path from Brief to Results
Every engagement starts with a defined objective. Setting expectations, deliverables and responsibilities early gives us a clear way to judge how a campaign performs.
01
Understand Your Objectives
We learn about your organisation, offering, audience and priorities, whether that’s awareness, registrations, a launch or executive visibility.
02
Identify the Right Opportunities
We assess publications, channels and formats based on relevance, inventory, scope and what we know about each audience.
03
Build the Plan
We agree deliverables, creative formats, messaging, schedule, links, approvals and commercial terms, and set performance indicators where it helps.
04
Prepare and Approve Materials
We coordinate ads, email copy, sponsored content and other assets, checking accuracy, technical specifications, permissions and disclosures.
05
Run the Campaign
Approved materials go live through the agreed channels on schedule. Any changes follow the agreed process.
06
Review Performance
Where data is available, we assess delivery and engagement against your objectives and use the findings to shape what comes next.
Why Partner with Maverick Minds
Specialised Media. Flexible Options. A Connected Approach.
Six publications, one team and one brief, so every placement works towards the same goal.
01
Industry-Focused Publications
Our network spans leadership, technology, healthcare, the Gulf, business and ESG, so you can find an environment that fits your subject and audience.
02
Multiple Ways to Reach People
Print, digital, email, sponsored content and leadership visibility, chosen to fit your priorities.
03
Planning Built Around Your Audience
We start with who you want to reach and why, not the assumption that one message works everywhere.
04
Coordinated Delivery
When a campaign spans several placements, a shared brief, consistent messaging and an agreed schedule keep everything aligned.
05
Clear Deliverables and Reporting
You’ll know what’s included, when it happens and how it will be evaluated.
06
Easy Collaboration
We help you clarify objectives, coordinate materials, manage approvals and handle the practical details.
- Paid content is always labelledSponsored and promotional content is never presented as independent editorial.
- Permission-based emailSubscriber data is never shared with advertisers without a lawful, explicit agreement.
- Honest reportingWe report what the data shows. No media placement can promise leads or sales.
Frequently Asked Questions
Questions Before You Start
Can’t find your answer? Write to info@maverickmindsinc.com or call +1-253-338-0280.
What media solutions does Maverick Minds offer?
Magazine advertising, digital brand advertising, email marketing, sponsored content, leadership features, cross-platform campaigns, event promotion, Industry Magazine, press releases, book writing and podcasts. Specific formats depend on the publication, inventory and agreed scope.
Can I advertise across more than one publication?
Often, yes, where the publications suit your audience and inventory is available. We’ll recommend a combination based on your objectives, audience, budget and requirements.
Can you help promote a product or service?
Yes. We can discuss advertising, sponsored content, email campaigns and other formats, with deliverables confirmed during planning.
Do you guarantee leads or sales?
No. No media placement can promise a specific number of leads, sales or outcomes. Results depend on audience relevance, creative quality, your offer, your landing page and your follow-up.
Can you promote conferences, awards or corporate events?
Yes. Event organisers can ask about promotional placements and media partnerships. Scope, timing, audience fit and deliverables are agreed before a campaign is confirmed.
How do I get started?
Send us a short description of your organisation, objective, audience and timeline using the form below, or email info@maverickmindsinc.com. We’ll discuss the right opportunities and next steps.
Let’s Build the Right Solution
Tell Us What You Want to Achieve.
Whether you want to build awareness, promote an event, share executive expertise or run a multi-channel campaign, we’d like to hear from you.
Tell us your goals, audience, preferred channels and rough timeline, and we’ll suggest relevant publications, formats and deliverables.
- Emailinfo@maverickmindsinc.com
- Phone+1-253-338-0280
- HeadquartersDallas, Texas, United States
Plan your campaign
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